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Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Demise of Bollengers Independent Bookstore

In five pages the death of independent bookstores in light of huge conglomerates usurping and controling the market is examined. ...

Kellogg Company and Business Results

In five pages Kellogg's business results for fiscal 1996 are discussed in terms of its $7 billion worth, manufacturing operations ...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Sprint vs. ATandT

These telecommunications giants are contrasted and compared in terms of aggressive marketing and company innovations. Seven sourc...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Marketing Strategy of SWA

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Increased Market Share and Growth Plan of NuCor Corporation

In six pages this paper addressed to NuCor executives represents a sample presentation model in which internal and external enviro...

Rational Decision Making and Consumerism

In eight pages relevant marketing and economic issues are considered within the context of consumerism and making rational choices...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Contemporary Consumer Marketing

In five pages various marketing methods and Hugh Mackay's observations are featured in a discussion of how marketers are affected ...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Small Business and the Importance of Marketing

In six pages this paper examines how the success of a small business such as a Los Angeles based executive gift service is depende...

Discipline, Not Science, of Marketing

In five pages this paper supports the argument that marketing is a discipline and not a science. Two sources are cited in the bib...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Comparison of Marxism and Capitalism

In five pages Marxism and capitalism are compared in terms of Mansfield's capitalism definition that includes markets, competition...

Deborah A. Stone Policy Paradox and Political Reason

The writer discusses the Deborah Stone book Policy Paradox and Political Reason in detail, and covers such concepts as the market ...

Asian Financial Crisis and Market Efficiencies

In four pages the efficiency of financial markets are considered in terms of the impact of Asia's current financial crisis is asse...

Jean Jacques Rousseau and John Locke on Market Economy and the State

In eight pages this report contrasts and compares how the market economy and the state were viewed by Rousseau and Locke. Five so...

Marketing Options for Reebok

In eight pages this paper discusses various marketing alternatives for Reebok. There are 7 sources cited in the bibliography....

J. Crew and Gap Marketing

In ten pages a comparison on casual and conservative clothing marketing is made between J. Crew and Gap. There are more than twel...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...