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Essays 331 - 360

India as a Market for PC Sales

In seven pages this research paper discusses computer sales in a consideration of India's personal computer market. Six sources a...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Cost Savings in Email Communications

Tauhert (1998) lists six characteristics of an effective approach to knowledge management: * Collaboration. This...

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Overview of the Rent to Rent and Rent to Own Furniture Industry

In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution...

Analyzing 'Tough Package - Here's One Measure of Economy's Health Corrugated Box Sales'

In five pages the financial functions of management decisions are analyzed and incluldes an examination of manufacturing operation...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Merrill Lynch and Charles Schwab Channel Marketing Management and Sales Force

In eight pages this paper discusses industry competition and these firms' particularly emphasis or specialty areas. Fifteen sourc...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

Total Quality Management and James W. Cortada's Explanation

cultures, one must first understand the classification of culture and leadership. Cortada emphasizes several issues when assessin...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

How Mass Customization Could Benefit Harley-Davidson

BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...

Sales Success Factors

is by carefully planning primary and secondary sales calls, developing a careful questioning strategy and preparing responses (May...

Communication and Psychology

world around them which in turn will impact on the way communication takes place (Coupland et al, 1991). The use of this then ext...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

AN ANALYSIS OF GLEGG WATER COMPANY

Though the E-Cell was gaining some acceptance in the pharmaceutical market, company leader Robert Glegg wanted to see sales hittin...

Sales Management

are many ways to motivate a sales force. Carmichael (2009) suggests: set clear expectations which tells the people exactly what is...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

AN OVERVIEW OF COMMUNICATIONS IN ORGANIZATIONS

Though this scenario may seem amusing, its unfortunately the state of organizational communication these days. People who sit mere...

A Plan to Increase Revenues at Manchester United

may either be leveraged and held until decline and then either sold or abandoned once the decline stages reaches a non viable fina...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Gender, Identity and Communication

intuitive sense of a subject, but keep it to himself for fear of being made to feel "girly"-intuition is after all supposedly conf...