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Essays 61 - 90

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Emerging Trends in Global Logistics and Physical Distribution Channels

increasing demands the trend is towards customisation and collaboration. More than ever before a larger number of goods are sent d...

Using a Chart in an Article

January 2007 and November 2008 and looks at the year on year percentage change in the level of the retail sales. When...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Swimming Pool Business Results Enhancement

service companies to provide all labor for care. EPC adds chemicals, but the case does not state whether it adds chemicals provid...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Responsibilities of Mid Level Retail Sales Managers

In three pages this paper discusses the skills necessary and the responsibilities of mid level retail sales management personnel. ...

Retail Sales and the Economy

In three pages statistics are analyzed to determine how retail sales are influenced by the economy. Three sources are cited in th...

A Regression Analysis Example

industry, with the share price for Ford and then the US retail sales for new car dealers (in millions). We will use this second se...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Electronic Commerce and Technology

in Manufacturing One of the worst reasons to continue with any approach to accomplishing a task in todays technology-orient...

Should Tesco Expand into India?

major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...

Marks and Spencer's Fall and Rise

sales trends we can see that there are also some problems in the industry. The current economic environment has influenced the sal...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Health Care Communication

patient (Seidel, 2004). This author also states that effective communication is something that can and must be learned (Seidel, 2...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Electronic Retail Store Employee Motivation

the need for better and stronger customer service; as well as the indication that each and every staff member in Sainsbury has a c...