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Essays 301 - 330

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Accounting Overview of Nagrom's Bakery

bread. In response to this, the Companys management shifted gears once again, focusing efforts and resources on a specialt...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Creating a Market Driven Intel

would "ship a 900MHz version of its Pentium III Xeon (Cascades) processor with 2M of integrated L2 cache in lQ01" (Leibson, 2000; ...

Energy LLC

equates to a sole proprietorship in terms of the liability responsibility of the partners, whereas an LLC provides all the benefit...

U.S. Software and Software Consulting Industry

market of $221.9 billion, this indicates not only that it is the fastest growing sector of software sales, but also that the sales...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Small Market Radio and Deregulation

This research report looks at deregulation in this industry. Specific information about FM stations in Pennsylvania is included. ...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Stock Market Losing

In six pages this essay considers how small investors' attempts to 'beating' the stock market odds invariably result in losses and...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Changes Brought About by the 1929 Crash of the Stock Market

do remember stories about it. It was the one where people lost everything. Some committed suicide. Some lived in despair. Others m...

Harland Case Study

benefits, the economies of scale and a guarantee of consistency are two of the principle attractions (Levitt, 1983). This will res...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...