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Essays 331 - 360

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Segmenting by Lifestyle

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

STARBUCKS AND BRAND ANALYSIS

a good or bad thing (Clark, 2008). Scholars are split on the key to Starbucks success. The product itself is okay, but...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

LISTERINE AND COMPETITIVE ANALYSIS

the king of consumer goods, not just in the United States (where it is headquartered) but throughout the world as well. The compan...

SCRUBBING BUBBLES AND MARKETING COMMUNICATION

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Microsoft and Their Diversification Strategy

Devices divisions are examples of this diversification. The level of competitive rivalry will depend on the level of intens...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

British Airways

survey of International airline passengers 33% of customers had stated that the company they most wanted to avoid was British Airw...

STRATEGIC PLANNING AND DECISION-MAKING

implementation/action is when the plan and its goals and objectives are put into play. Along these lines, a strategic plan...

Huffman Trucking Case Study

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

Strategies and Performance of Caterpillar Inc.

of loans to help dealers sell their equipment as well as insurance and other related services. This support initial sales and ongo...

Financial Topics

In twelve pages finance topics including organizational cash flow, the DuPont assessment model, fund managers and mutual fund port...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Strategy Recommendations for Perpetual Mercy Hospital

ambulatory facility design to offer a range of services to individuals within the area. The research indicates that it will appeal...

Marketing of the Discovery by Land Rover North America

Land Rover Discovery. The Discovery has been adapted to the US market, the brand role is similar to the Range Rover, but scourin...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Plan for the Development and Operation of a Center to Provide Healthcare and Educational Services for Mentally Disabled Children

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

The Strategy of FedEx

The writer identifies, discusses and assessed the strategies' that are used by FedEx to compete in the global logistics market. T...

Aspects of Heart Assessment

This research paper covers briefly 7 aspects of heart and peripheral vascular assessment. The issues covered include a description...