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some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...