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some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

product will take care of stains, and treat the clothing, towels and sheets well. There is nothing worse than washing clothing an...

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...