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Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...