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Essays 1351 - 1380

Hotel Industry Productivity Performance Measurement and Assessment

In eight pages this paper discusses how operational efficiency and effectiveness can be measured and assessed while also consideri...

Proposal for Water Massaging Machines in Airport, Casino Hotels, and Shopping Mall Kiosks

This water massaging machine propsal is examined in five pages. Five sources are cited in the bibliography....

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Restaurant and Hotel Management and Ethics

In twenty pages the hospitality industry is investigated in terms of its use of ethics, how they can be improved, reactive and pro...

Sunburst Hotels and ERP

making the transition to an independent company less dramatic with the use fo familiar systems. As a new company there is also t...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...

Ritz Carlton Hotels and Guest Satisfaction Improved Through Customer Information Databases

staff member who hears or sees information that they believe will make the guest more comfortable (Berinato, 2002). The Ritz-Car...

Analysis of Hilton Hotels

of 2004 the company had a total of 2,259 properties with a capacity of 358,000 rooms. Of these 115 of the hotels saw Hilton Hotels...

A look at the Hotel Mini Bar

product will be good for business. A hotel staff member that is interested in doing business with Bartech will likely have a vari...

Success in the Hotel Business

excellent leadership skills will render a good manager in this business. Another source of information in discerning what is nece...

Luxury Hotels and Employee Orientation

the desired culture of the organization, training them in how management wants them to perform their duties and instilling "right"...

D.M. Thomas' The White Hotel

as he attempts to free it of earlier layers of rationalization and interpretation" (Rosefeld 1). Psychoanalytical investigations,...

Paris's Four Seasons Hotels

muse, "Will an organizations corporate culture clash or fit with a different national culture? The key consideration here is what...

Hospitality Industry and Hilton Hotel Group

2002; p. 41). Smith and Lesure (1999) present a much different view of the industry in their 1999 overview, reporting that ...

Rent Control: Impact Upon The Economy

to Colin Vaughan, a reporter on politics and urban affairs for Torontos CITY-TV, social housing funding was cut off in 1993 under ...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

Nike

product, but do not manufacture anything. Nike rely on third parties to undertake their manufacturing. 2. The Company within the ...

Retail Marketing; Tesco

perception of quality, at the same time the lower price segment is unlikely to buy the product as they perceive it to be too expen...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Automotive Market's Microeconomic Analysis

to decide to purchase a new car and commit to years of high payments when consumer confidence is low or when the households primar...

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...