SEARCH RESULTS

YOU WERE LOOKING FOR :Marketing Strategies For The Great Western Hotel

Essays 991 - 1020

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

Hotel Housekeeping Management Issues

In nine pages this paper discusses hotel housekeeping management issues and argues in favor of a 4 p.m. rather than 3 p.m. check i...

Case Study on Hospitality Training

In fourteen pages this pape presents a hotel chain case study that considers the significance of a training program in increasing ...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Ritz Carlton Hotels and TQM

Milliken & Co., Motorola Inc., and Xerox Corp that had been successful in making TQM work, "to learn about quality, but we wrongly...

Owning or Leasing Hotel Facilities

In eight pages this research paper examines whether or not it is more feasible for the hotel industry to own or lease facilities. ...

Las Vegas Architecture and the Mirage Casino and Hote

In nine pages this paper discusses dual function buildings in this consideration of Las Vegas' Mirage Casino and Hotel. Five sour...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

The Basic Elements of Labor Economics

the Y axis shows the price and the X axis the level of demand, this would result in a downward sloping line. When considering the ...

New York's Urban Environments

This 10 page paper describes various experiences in urban environments in New York City. The environments include a factory, a wel...

ROSEWOOD HOTELS: CASE STUDY ANALYSIS

In this paper, the writer has been asked to analyze the Harvard University case study entitled "Rosewood Hotels & Resorts: Brandin...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Hospitality Industry and Strategic Operations

In twelve pages this paper discusses hotel expansion in a consideration of such strategic approaches as configuration, location, o...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Canada's Hotel Business

Canada face the same problems that union workers around the world do, and similarly those who are employed without benefit of unio...

Australia Sexual Harassment and Discrimination

In fifteen pages Australia is the setting for a fictitious XYZ Hotel employee literature packet sample that is designed to emphasi...

King David Hotel Bombing

In five pages this 1940s' bombing of the King David Hotel is examined in terms of the militants and terrorist actions that culmina...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

The Traits Necessary for a Career in Hotel Management

people, "schmoozing" with the public -- I was hooked. That same manager made a point of taking me on as his unofficial apprentice...