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Essays 211 - 240

Developing a New Product

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Global Business and Manchester United

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Marketing Strategies for Laundry Detergent

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Wal-Mart and Kmart, Marketing Strategies

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Diamond Monopoly of De Beers Consolidated Mines Limited

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

Strategies for Stock Market Investments

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...