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This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...