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Essays 691 - 720

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Xerox DC420 Product Segmentation Strategy

to suit the specific needs of the business customer. The capability that the product has for upgrade further enhances its a...

Position and Competitive Strategy of Dyson

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

X Corporation Market Entry

late entry is the best possible scenario for the company. Benefits of Later Market Entry Among many businessmen and women...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

Expanding Global Supply Chains into New Markets

convergence. There are also other factors are work, increased costs of transportation and concerns regarding the damage of global ...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...