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The Nike Corporation in the 1990s- a Case Study

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Retail Clothing Innovations

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

JTPA Ex Offender Trainees and Employment Outcomes

In six pages an article that considers the relationship between JTPA program participants who were onetime offenders and those who...

The Problem of Violence in America

4 pages and 4 sources. This paper provides an overview of a potential proposal for the American Commander-in-Chief to address the...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Gender Distinctions and Internet Marketing

In fifteen pages this report discusses how Internet marketing strategies are structured differently to appeal to men or women. Ei...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

India, Computers, and Girls

girls will continue to be stricken from the progress of modern technology. School girls can only gain the requisite confidence to...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Small Businesses, Big Obstacles

in the big world of business. For this path, also, is one of unknown waters and one marked with a number of hidden and obstructiv...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Marketing Figurative Sculpture Art

Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...