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Essays 1261 - 1290

Comparative Analysis of Haagen Daz and Ben and Jerry's Ice Creams

In three pages this paper compares these 2 competing ice cream makers in terms of their marketing techniques and strategies. Ther...

The Researcher's Role

This research paper offers an extensive overview of the role of research and the researcher. The writer considers both the contrib...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Growth Readiness of ABC Managed Care

In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC ...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Strategic Alliances; The Case of the ‘White Sands’ Joint Venture

use of those resources. The competences were complimentary. 2. Background Dow Chemicals is a US based company and Petroche...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

One Graduate's Commencement

learn. Body First of all, my family, back in Japan. My family members were vitally important to me while I was studying. Bet...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Place Marketing in Urban Development

the investment take place and the area is improved. This improvement may be with more housing, more industrial or commercial units...

Eliminating Malaria Through Geographic Information Systems

Across the Globe (5) With the link between the mosquitoes and malaria the main form of control has been to eliminate the Anophe...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Exporting Games; Company Organization and Strategy

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

Questions/Public Relations in Schools

both the "organization and society" (9). Which is least desirable? This is the "One-way asymmetrical" model, as this PR model is...

Assessing a Potential Development Area

In terms of access there is easy access, Northampton itself is just on a major motorway, the M1, this is undergoing widening at ma...

Chemical Dependency Issues

the substance replaces recreational social or occupational activities (American Psychiatric Association, 2000). * The continuing u...

Obstacles to Nursing Recruitment & Retention

drain on the healthcare system of the nurses home countries. Personal : It is, of course, impossible for this writer/tutor to id...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Community and Sri Lankan, Hindu Heritage

from Muslims and Arabs and in the United Kingdom, Hindus and Sikhs have insisted that they should not be collectively referred to ...

Bilbo Baggins’ Psychological Journey Towards Maturity in J.R.R. Tolkien’s The Hobbit

adolescent, Bilbos development was being restricted by his limited - albeit comfortable - surroundings. Gandalf recognized that i...

CONSUMER BEHAVIOR AND MARKETING

With this, the student needs to go on and explain the purpose of this paper, which is to present a treatise about...

Considerations When Carrying Out Market Research

purchase from the firm in the last twelve months, alternatively the definition may be the last six months1. The way that t...