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between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

guiding tool for decades. During this time the marketplace has changed a great deal. There are increasing forms of media, the pace...

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...