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Essays 451 - 480

Small Retail Business Marketing and Management

In fifteen pages this paper examines a small carpet retailer's operations in a comprehensive marketing and management analysis. S...

Kellogg Company and Business Results

In five pages Kellogg's business results for fiscal 1996 are discussed in terms of its $7 billion worth, manufacturing operations ...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Warfare and Joint Operations' Purpose

to "expand joint interaction and provide some additional standardization among theaters" (Carpenter, 2003). Overall howeve...

Market Needs and Matching Operations

associated with exclusivity and quality. There are few sales therefore, production is more limited. At the other end of the scale ...

Shipping Operations and Operations Management Objectives

developed for this purpose is the transponder, also referred to as a Dedicated Short Range Communication (DSRC) system (Kelley, 20...

Production Management and Operations' Present and Future Trends

In ten pages function standardization and the impact of globalization are among the topics considered in an examination of trends ...

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

3 Questions on Organizational Marketing, Operations, and Goals

In five pages this paper considers three questions pertaining to organizational values in a discussion of the influence of the mar...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

World War II Deception Operation: Operation Mincemeat

This 10 page paper gives an overview of the Operation Mincemeat from WWII. This paper includes what was happening before, during, ...

Business Operations' Criminal and Tort Liability Identification and Assessment

is safe from a clients legal right to sue. What is negligence, and why is it such a significant basis for judicial interjection? ...

Beaches International Cuisine Business Plan

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

General Eisenhower's Role in Operation Market Garden was Significant

tanks to get to the target, Arnhem ("Remember September 44," 2008). Montgomery answers that it would be two days ("Remember Septe...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...

Considerations When Going Global

trust" (The Federation of European Employers, 2003). The members of the work councils are elected by the employees and the gender ...

Monetary Policy, the Federal Reserve, and the Economy

(Keleher, 1997). The Federal Reserve Banks Federal Open Market Committee (FOMC) conducts monetary policy (Public Information Depa...

Emergency Medical Response System Business Plan

and the need for emergency medical help is growing. Since health care professionals will be volunteers, there is no need for large...

Harley-Davidson's Financial Comeback

so in the 1960s and 1970s that the common saying about Harley-Davidson motorcycles was that a five-mile trip consisted of riding f...