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Essays 691 - 720

Notes on Marketing and Strategy

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

Marketing Strategies for The UK's Millennium Dome

This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

Marketing and Strategy

In a paper of four pages, the writer looks at strategy and marketing. Nike and Apple are examples of companies analyzed. Paper use...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Toys 'R Us Marketing Strategies and Analysis

In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Overview of Grupo Bimbo and Strategies Utilized in United States

has helped the company grow at a rapid rate. Recent acquisitions have included Sara Lee in North America, which was acquired $959 ...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

Corporate Expansion Through Non-Traditional Means

with a problem: after years of slowly built success filling a niche market in consumer resource marketing by creating a helpful an...