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Essays 991 - 1020

Food and Beverage Policies and Purchasing Practices

In eight pages this paper discusses policies and purchasing practices of restaurants and hotels as they pertain to beverages and f...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Australia Sexual Harassment and Discrimination

In fifteen pages Australia is the setting for a fictitious XYZ Hotel employee literature packet sample that is designed to emphasi...

The Traits Necessary for a Career in Hotel Management

people, "schmoozing" with the public -- I was hooked. That same manager made a point of taking me on as his unofficial apprentice...

King David Hotel Bombing

In five pages this 1940s' bombing of the King David Hotel is examined in terms of the militants and terrorist actions that culmina...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Indochina's Hotel Management

In six pages this paper discusses advertising, security, personnel and management training as each topic pertains to Indochina hot...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Management Practices in Nursing Homes

In twenty pages this research paper discusses management practices as they pertain to nursing homes in a consideration of ideologi...

Hotel Human Resources Management Theories of Peter Senge and Edward Deming

In seventeen pages service industries and hotel HRM are examined within the contexts of the Learning Organization theory of Peter ...

Motivation and Hotel Employees

In twenty pages this paper examines the hotel industry with the all important consideration of staff motivation. Twenty three sou...

Case Study on Fairfield Inn Hotel Management

In eight pages this hotel management case study on Fairfield Inn includes its organizational structure, problems and the pros and ...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Hospitality Industry and Strategic Operations

In twelve pages this paper discusses hotel expansion in a consideration of such strategic approaches as configuration, location, o...

Canada's Hotel Business

Canada face the same problems that union workers around the world do, and similarly those who are employed without benefit of unio...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Case Study on Hospitality Training

In fourteen pages this pape presents a hotel chain case study that considers the significance of a training program in increasing ...

Hotel Housekeeping Management Issues

In nine pages this paper discusses hotel housekeeping management issues and argues in favor of a 4 p.m. rather than 3 p.m. check i...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...