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more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

office, the new Home Secretary, David Blunkett, announced that there were plans to radically reform the police service (Mawby and ...

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

current downturn in the stock market, people are changing all of their habits. They may be less inclined to make decisions about l...

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

growth. Regardless of which direction companies expect mergers involving them to take, most do expect to be directly involved in ...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

of sales (Bergen, 2008). Consumers have accepted products from the sector or the entire industry and, in fact, demand more of them...

its production and distribution down to a science, when it comes to marketing movies, there is always room for improvement. Lionsg...

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...