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Essays 511 - 540

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Case Study of the Japanese Company Kyocera

In eighteen pages this business case study focuses on Kyocera in a discussion of the stakeholder, company's position information a...

Business Intelligence Acquisition Approaches

in the creation of knowledge that the organization can use to enhance its competitive position in its industry, without regard for...

Business Groups and Teams

In seven pages this paper discusses group or team behavior problems in a business environment with possible solutions also examine...

Internet LAN Connection

In an essay consisting of five pages a Martin Heller article is used in a discussion of how a company was able to find a solution ...

Intranet and Small Business

In nine pages a small business problem and the solution offered by the Intranet in terms of inventory control and information acce...

Proposal for a Small Business Management Information System

In fifteen pages this paper examines how a small business can create a management information system to meet its need in a proposa...

Society and Environmental Law

In seven pages this paper considers the business sector and the effects of environmental law with issues including incinerator and...

Harvard Business School Case Study on Fixed Pricing

In five pages this paper examines the dilemma associated with fixed pricing as presented in a Harvard Business School case study o...

Energy Crisis of the State of California

that SDG&E wound up contracting with a power plant at rates that were much higher than those of other energy distributors in Calif...

Proposed Website for Wick's Pizza Parlor

But theres more than establishing a presence on the Internet than simply deciding to create a web site and putting it online. The...

Case Study of Commodore International

that could be attached to the customers TV set. It was controlled by a keyboard or it could be controlled by an infrared remote de...

Case Studies on Small Business

show for it. His idea to have the place looking like an art gallery had not had the intended effect as well. In short, Steve made ...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

TIC Real Estate Developers Problems in Georgia and Possible Solutions

in the service, and identifying what is wrong to develop an intervention strategy. A tool that has been developed to look ...

Moscow and Chocolate Exportation

dominated by local companies (Russian Food Market Magazine, 2005). In Moscow, this market is held by Rot-Front, Babayevskoye and K...

Foreign Exchange Market and the U.S. Dollar

introducing in terms of solutions. The three publications weve pulled articles from include the Wall Street Journal, Busi...

Marketing Mix Analysis of Molson Breweries

in each subsequent year (Molson-Coors, 2005). This move merges two companies with similar values and operating philosophies as we...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

TWA, Finance, Marketing, and Management

In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob...

Bank Profits and Banking Technology

In five pages the increasing reliance upon technology and the resulting increase in bank closures are examined in terms of several...

Problems and Solutions for K Mart

In eight pages this paper examines K Mart's problems involving manufacturing, finance, marketing, and management and proposes some...