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Essays 1141 - 1170

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

Designing Research; Why Do Music Users Download from Illegal Sources?

is important to determines why the illegal downloads are so important and what the record companies could do to increase sales of ...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Global Business Development of Honda Motor Company

In six pages this paper examines how Honda has developed in the United States in a consideration of its marketing strategies. Fiv...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Levi Strauss Advertising

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

International Environmental Usage of Honda

compete even more effectively at home. Through tailoring operations to compete internationally, the company has developed key man...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

New World Strategies

society and state became victorious." (Fukuyama "page 2"). That victor, as Fukuyama believed were liberal democracy and the resul...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...