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Essays 1201 - 1230

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

BCG Matrix and AXA

profitable category. Low market share and a high growth rate is an unknown quantity, the final result is not known and as such thi...

Waste Industries USA - Strategy

company millions of dollars because they do not have to pay another landfill owner to dump their own waste. Another strategy that...

First Choice Holidays; IT Strategy and SWOT Analysis

worldwide sailing and eclipse.com, the direct sales only website with similar offerings to Firstchoice.co.uk. By 2002 60% of holid...

Morrison’s Acquisition of Safeway

the acquisition was thought to bring value and that in hindsight the problems that were seen were only those which should have bee...

SWOT Analysis of Molnlycke Health Care

the SWOT analysis. This is an older analysis model which gives a good framework by looking at the strengths, weaknesses, opportuni...

Marvel Case Study

of newsagent, but this is too unrelated and is unlikely to add vlaue. As such we need to look for related acquisition that will ad...

Analysis of Service Corporation International and Stewart Enterprises

(25.9%) (Source: Stewart Enterprises, 2005; Oliver, Stewart, 2006; Oliver, Service, 2006). While both companies were affected b...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Southwest Airlines Fortune 500 Company Analysis

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

Issues in Advertising

products that enhance social relationships); detached--independent and self-sufficient (inclined to buy products that appeal to in...

'Chucks' of Converse

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

HRM Startup Strategy Development

practical skills these may also include personality traits. The use of competency models can be used at several stages of the empl...

Place Marketing in Urban Development

the investment take place and the area is improved. This improvement may be with more housing, more industrial or commercial units...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

Microsoft Corporation

Paul Allen and Bill Gates attended the same high school at a time when a small computer was a box sporting lights on the front and...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Strategy at Anadarko Petroleum

The oil industry already was operating under pressure before adding the complications of the Gulf Coast hurricanes of 2005. In th...

Strategy at Southwest Airlines

As management gurus were espousing customer satisfaction and approval as the end goals of all business activity at the height of t...

Sylvan Learning Systems

also offered a guarantee - if students did not gain at least one grade level following the typical 36-hours of instruction, the co...

Higher Education, Affordability, and Community Colleges

This research paper/essay discusses the fact that obtaining a post-secondary degree of some nature is a requirement in today's job...

The 3M Company and Quality Management

In a paper of five pages, the writer looks at quality management. Issues of quality management and strategy are examined through t...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...

STRATEGIES FOR EXPRESSO ESPRESSO

Focuses on marketing strategies and discussion for Expresso Espresso in Alabama. There are 2 sources in the bibliography of this 7...