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Essays 1321 - 1350

Management Strategies of Upjohn and Pharmacia

In ten pages this paper discusses the management strategies and company restructuring following the merger of Upjohn and Pharmacia...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Marketing Plan Development Information for Dell

In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from ...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

Zoots Dry Cleaning Company Case Study

organizational resources include the history, relationships, trust, and organizational culture that are attributes of groups of in...

Analysis of Tyco International

electronic components" (Business Summary, PG, 2001). Tyco Internationals mission statement and present strategy is as follows: "...

Linkage Between Strategic Plan and Business Plan

In five pages this paper discusses a fictitious company in a consideration of how an articulated strategy can be reinforced by the...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Strategy of Levi's and Rolls Royce

In twelve pages this paper discusses strategies of Rolls Royce and Levi Strauss in terms of market share. Three sources are cited...

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

Strategy of Saudi Aramco Oil Refinery

The company may also be seen as one that has the highest level of oil reserves, with an estimate of 280 billion barrels (Haider, 2...

Uncertain Economy and the Future of Worldcom

the technology sector, particularly in high-tech, Internet-related companies, set investors on their collective ear. Few expected...

Gap Inc. and Increasing Its Share of the Market

that Gap management understands the need for refocusing its primary brand. It seeks now to be not only a haven for upper-middle-c...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Strategic Management Within Harley-Davidson

FUTURE OF THE MARKET The issue with which we will be dealing in the Harley-Davidson Company is the prediction by some industry an...

Knowledge Management and Information Technology

we have in pursuing innovation is a combination of Peters controlled chaos, a firm grasp on strategic planning, the ability to see...

Pricing Strategy and Price Elasticity

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

Global Video Game Consoles

of Realism There is little doubt that competition is a given factor among most businesses that are attempting to globalize...

Comparative Analysis of Federal Express and United Parcel Service

Seattle, Washington by James E. ("Jim") Casey with a loan for $100 (UPS, 2002). The company used teenagers to delivery messages a...

Teamwork and Communication Development and Increases

to gel and to feel comfortable with each other, the use of team building exercises is often used, such as boot camps where teams h...