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Essays 1411 - 1440

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

A Diversity Plan for Management

In eight pages a fictitious plan for a model company is developed to emphasize human resource diversity and includes a blueprint i...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Marketing Policies of Saturn

In fifteen pages the marketing strategies employed by Saturn are analyzed. Twelve sources are cited in the bibliography....

New World Strategies

society and state became victorious." (Fukuyama "page 2"). That victor, as Fukuyama believed were liberal democracy and the resul...

Efficient Markets Opposition in Robert Haugen's The New Finance

In five pages this paper discusses Robert Haugen's investment strategies and how the 'super stocks' and 'insufficient market' are ...

Internet Marketing Success

And yet, there is a fine line to be walked not to "over-do" the web site or make it difficult for the consumer to fully utilize. K...

Business and Corporate Strategies of The Body Shop International

company officials and many industry observers appear to believe that the problems are just a natural part of the companys growth p...

2000 Presidential Campaigning

In six pages Robert Khayac's 2000 presidential campaign strategy is considered in this hypothetical essay sample that examines mar...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Book Review of Robert Haugen's The New Finance The Case Against Efficient Markets

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

International Environmental Usage of Honda

compete even more effectively at home. Through tailoring operations to compete internationally, the company has developed key man...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

Marketing Mix Defined Through Positioning, Targeting, and Segmentation

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Organizational Change Strategy

In this paper consisting of fourteen pages a management strategy change is created to assist companies to evolve into a learning o...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Strategic Cinematic Marketing

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...