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Essays 1651 - 1680

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

J. Peterman Company Analyzed

to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

A Company's Training Plan Case Study

In twelve pages this paper discusses a Hong Kong finance company's need for adequate training and includes identification of need ...

Web Design Company's Plan of Operation

A web designer may want to use Mac platforms but can also use Windows as well. HoTMetal Pro is one type of software to use...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Mac v. IBM

one was more portable and business people bought them up so they could carry their computer with them when they traveled. Compaq a...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Post 1995 Performance of Nokia ADR's

In five pages this paper discusses post 1995 Nokia ADR performance and how it has been influenced externally by financial markets ...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Elderly and Volunteerism

Eastern Europe and Russia assisting entrepreneurs and city economic departments make the transition to a market economy. ...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

Overview of Distributorship Arrangements

structure here is one where a distributor gaining exclusivity will also take on the costs of promotion knowing that they are the o...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Computer Security Business Marketing Plan

ways to market your own business. In starting a new business probably the single most important thing that one can do is to creat...

Upscale Jeweler Competition

Financials. According to a press release on September of 2002, the Bulgari Group announced a "turnover" of $338.3 million (Euro), ...

How Mass Customization Could Benefit Harley-Davidson

BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Bubbles and Doughit Case Study Analysis

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

Advertising Targeting Children

Based on the census, that means that companies spent $2,190 per household in the United States (The Center for a New American Drea...

Sneaker Company's International Expansion

badge of honor for children to work, but this could be a potential problem, particularly if the sneaker companys headquarters is b...

History and Market Position of Southwest Airlines

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Overview of General Electric

division and this accounts for almost half of the companys annual sales (Hoovers, 2002). It is also one of the largest financial s...

Less Developed Countries and Transnational Companies' Impact

by seeking to undertake trade in poorer or less developed countries then we can look at international trade theory and apply this ...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...