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The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...