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This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...