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the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

word, mark the book or cut and paste sections as well as highlighting the sections for restaurant at a later date, all without mar...

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

In eight pages this paper discusses stock market investment strategies with the emphasis upon options, stocks, and bonds with tech...

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

In five pages the domination of the diamond industry by De Beers and its affiliates are examined in a consideration of cartel char...

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg...

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...