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Essays 811 - 840

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

General Mills and Ready to Eat Breakfast Cereal Market

recommended that the organization continue with a strategy, but ensure that there marketing helps to enhance the level of differen...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

How to Market Tea to China

it? Is this a good idea? At first glance, some might think that Chinese tea is available in China and that the consumer might not ...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Marketing AOB

had the potential to gain a first mover. The firm has its physical location in Bassendean, Western Australia. But as it...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

“Marketing Is More Than Promotion, and Promotion Is More Than Advertising”

fever and as such this is a product which satisfies a need as well as a desire. The main thrust of the...

Capital Structure of Ohio Casualty Corp

million1 this is made up of $4,336.7 debt and $1,426.4 in equity. This means that 77.3% of the company capital is debt and only 22...

The Economic Effects of Terrorism

will wait until the time is right. They simply have not tried to do anything since September 11th. That is the problem. The future...

Wal-Mart

between 2004 and 2009 that the market will increase by 43.6% (Euromonitor, 2005). By 2009 the supermarket segment alone is expecte...

McDonalds in China

costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Media Bias: Impact

Research Center, 2004). Nearly as many Americans agree how media outlets are "biased in favor of one of the two parties as say th...

Intel Corporation Analysis

different arenas. However, there is a very serious lack of minorities and women at top levels. Introduction and Industry Analysi...

Tourism's 7 Ps

a new customer when compared to the cost of keeping an existing customer (Thompson, 1998; 29).It is also necessary that the provis...

Qualitative and Quantitative Research on Marketing for the UK's Airline Industry

be in the answers of many people. This indicates the importance of marketing. If low cost carriers, who are able to differentiat...

Home Health Care Services' Market Structure

income" (Helms, 2001). The policy was established during WWII at a time when providing health care to workers was relatively inex...

Marketing Strategies of the Mills Corporation

About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The...

Cuban Cigar Industry Entry

the global market outside the U.S." (Flannery, 2004; p. 51). Habanos primary international focus at present is, of course, China....

Postal Services Industry of the United Kingdom

some areas were delivery and collection will cost more than any potential profits, this has lead to some level of protection in or...

Impact of Marketing Technology on the UK Supermarket Industry

of competitiveness is reflected in the expenditure in marketing in 2003 which totalled ?112.1 million (Euromonitor, 2004). ...