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This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

In five pages this paper analyzes Sun Microsystems' marketing strategies which includes transition from hardware to software, AOL ...

among those as highly cognizant of precision in values as accountants by nature and by training tend to be. Instead, activity-bas...

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

In fifty four pages this paper examines a British law firm with the application of some management principles and marketing strate...

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...

In eight pages this paper examines innovative marketing strategies for films with The Blair Witch Project as a recent example of a...

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...