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to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

The market for vacuum cleaners started in earnest when the Hoover, a former saddle maker, that had an ailing business employed Mur...

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

within the UK. However, Manchester United has managed a feat few sporting clubs realise, they have crossed international b...

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...