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Essays 301 - 330

An Ethical Model for a Tobacco Company

(2007) contends that the tobacco industry has planted stories in the media so that people do not recognize the serious consequence...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Marketing Strategies For Saab.

This paper discusses various sales statistics, goals, and marketing strategies used by the Saab Motor Company. This ten page pape...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

US Tobacco Industry and President Bill Clinton's Proposed Federal Government Lawsuit

In five pages this paper discusses the various issues associated with the proposed tobacco company lawsuit proposed by President B...

A Case Study of Carnival Cruise Lines

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Business Opportunities in China

they will not resolve in the near future. They cannot simply give up the massive amount of money the tobacco industry provides the...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Issues in Business

6 pages and no sources cited. This paper provides rhetorical discourse on three different topics that have to do with business op...

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

Microsoft Corporation Business Analysis

of the companys attempts at monopoly. In addition to software, the company has delved into new territory. Microsoft Network, call...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Priceline's Marketing Strategies

This paper addresses the various marketing strategies utilized by the company Priceline (Priceline.com). The author discusses Pri...

Mature Market Product Limits

In seven pages this essay considers a product's four stage life cycle in a discussion of company implementation strategies regardi...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...