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Essays 181 - 210

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Firestone Tire Fiasco and the TREAD Act

In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's re...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

How Samsung Compete in the UK Cellular Phone Market

many markets that the firm is competing within, and although in the UK is has managed to scrape a leadership passion, it is only i...

MGM Case Study

way the films are watched in changing, not only are more watched at hope, but the development of MP3 players with video screens an...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

A Case Study in Market Research

the identification assessment of potential target markets and preliminary data, qualitative research may be undertaken with a smal...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

How Should Tesco Develop their United Kingdom and United States Markets?

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

Marketing Strategies for Johnson and Johnson Company

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

E-Marketing Strategies for a Computer Company

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...