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Essays 211 - 240

Younkers and Carson Pirie Scott's Takeover Bid

In a paper consisting of five pages the attempted hostile takeover of Younkers, a department store chain, by Carson Pirie Scoot is...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

Georgia March of General Sherman

In seven pages this research paper examines how these Civil War tactics were a harbinger of the total warfare military concept of ...

Spanish-American War, Yellow Journalism, and Publishers Joseph Pulitzer and William Randolph Hearst

I. THE SCANDAL OF YELLOW JOURNALISM It was, perhaps, the most devastating event to occur with regard to journalistic integr...

Texas Governor George W. Bush's March 7, 2000 'Super Tuesday' Speech

In twelve pages rhetoric and communication tactics are the criteria used to analyze the March 7, 2000 'Super Tuesday' speech of th...

Alexander the Great's Military Strategies

PG). His father was Philip II, a strong leader in his own right, who had united Macedon, making it the first real nation in the mo...

Employee Rights and Organizational Security

be addressed, such that best practices can be established in order to balance the needs of employers with the rights of employees,...

Using Influence Effectively

to the other persons sense of loyalty and feelings for the leader (Preston University, 2011). When the leader using the tactic of...

Reaction Strategies to SWOT Factors for Southwest Airlines

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...

The Process of Negotiation

factors such as warranty to quality payment terms, delivery dates and agreement on how any disputes within the contract may be man...

FARC The Colombian Rebels

The Revolutionary Armed Forces of Colombia, the terrorist organization...

Stooping to Their Level: the FBI in “Mississippi Burning”

goes black as two more shots are heard. The reaction of the audience at this point is sheer disbelief as well as anger. The disb...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Central Bark Dog Daycare Marketing Plan

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...