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Essays 211 - 240

The Short Reign of Queen Mary I of England

A 6 page discussion of Bloody Mary, the heartless queen that became known for her relentless tactics. Mary did not hesitate to bu...

Life and Legacy of Ernesto 'Che' Guevara

a doctor, he was, in nearly every sense of the word, a true "populist." The earthly remains of the revolutions heroic marty...

Younkers and Carson Pirie Scott's Takeover Bid

In a paper consisting of five pages the attempted hostile takeover of Younkers, a department store chain, by Carson Pirie Scoot is...

Gulf War and Global Conflict

In seven pages this paper examines the post Gulf War in an assessment of the strategic situation involving Iraq and Kuwait with a ...

Georgia March of General Sherman

In seven pages this research paper examines how these Civil War tactics were a harbinger of the total warfare military concept of ...

Insight into the Black Panthers

businesses can operate on Sundays.4 The two types of rights have become so intertwined with each other that they often appear...

Was John D. Rockefeller a Ruthless Capitalist or Genius of Industry?

In nine pages this paper examines whether the industry tactics of Standard Oil founder John D. Rockefeller represent capitalism at...

Political Suppression and Pacific Asian Democracies

In five pages the political suppression tactics and martial law some so called democracies in Pacific Asia have employed are exami...

Factors That Affect Employer/Employee Business Efficiency

In eight pages employer and employee business efficiency is examined within the context of the effects of management tactics. Six...

Changing the American Culture

motivating factor. The goal of this task force is to reduce the friction between the people. Kreitner & Kinicki (2007) do go on t...

Government and The Economy

influence on the American economy, exceeding that of the federal government (Mandel and Dunham, 2006). Just a decade ago, the U.S....

Scipio Africanus on the Nature of War

to be disappointed. He also humanizes Scipio for his readers, since this is a man who accomplished great things and is still not w...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...