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Global Marketing Issues

result in costly withdrawals, as when Caterpillar Inc. recently was forced to close a factory in Scotland. Careful study of foreig...

1991's War in the Persian Gulf and the Realist Theory

In ten pages this paper discusses 1991's War in the Persian Gulf through an application of the realist theory. There are 8 source...

International Marketing and Heinz

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

'Arsenal' of Venice and Organizational Theory

In six pages this paper considers W. Edwards Deming's organizational theories and how they might be applied to a reorganization of...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

A Euro Disney Marketing Flop

It should come as no surprise that foreign consumers are not always interested in the same products that Americans find irresistib...

Stock Market Crash of 1929

dollars in the immediately ensuing crash (Galbraith 62). Up until the very end, it was possible to read encouraging reports of t...

Museum Tour and the Social Class Theory of Karl Marx

In five pages this paper examines how Karl Marx's theory of social class can manifest itself in a museum tour. Five sources are c...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Marketing Strategies and Nutrition Labels

In ten pages this paper discusses nutrition labels in a consideration of issues and product strategic marketing effects. Twenty o...

Marketing and Competition Within The Managed Care Industry

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

College Students and the Marketing of a Campus Poetry Night

In one page this essay discusses how to plan and promote a poetry night event on a college campus that includes a book signing and...

Theory of Social Disorganization and Juvenile Delinquency

In ten pages this paper presents a hypothetical case study for the purposes of analysis in a consideration of juvenile delinquency...

Philippines' Marketing Analysis

In nine pages this paper presents a marketing analysis of Lincoln Golf Cars in terms of the Philippines as an export location with...

Demographic and Marketing Issues in Nigeria

This paper analyzes the demographic, business, and travel information relevant to planning an investment in the African country of...

Dentist's Services Marketing

In five pages this paper considers research regarding the marketing of dental services. Four sources are cited in the bibliograph...

France and Marketing Costume Jewelry

awaiting them, they still must be careful to do thorough screening and market analysis before attempting to expand into internatio...

Change Process and Leadership Theories

In twenty pages this research paper discusses change process and relevant leadership theories with the argument presented supporti...

Marketing a Bank Loan and Mortgage Insurance Tracking System Product

the liability. Simply put, reinsurance is characterized as insurance for an insurance company. While it is the goal of primary i...

Direct Email Internet Marketing

their changing environment or face extinction, a world in which organisms must continue to grow in a profitable direction and deve...

Workplace Motivational Theories

just. When the situation is perceived as inequitable, i.e., they are not treated as well as another employee, they will be motivat...

Juvenile Delinquency Causes and Theories

adulthood. This includes any insults or trauma, the individuals behavioral response, problems in school, problems in society, etc...

Feminist Theory and the Nursing Industry

This paper addresses the ways in which the nursing field may benefit from a further understanding of feminist theory. This five p...

Connection Between the Economy and the Stock Market

In eight pages the connection that exists between the economy and the stock market is discussed. Eleven sources are cited in the ...

Overview of Dr. Murray Bowen's Family Systems Theory

In five pages Dr. Murray Bowen's family systems theory is examined in this overview that examines the impact of relationships and ...

Dr. William Glasser's Reality Therapy Theory

daily life (Glasser, 1965). In essence, Choice Theory is based on the idea that we, as individuals, construct a world view, whic...

Theories of Social Class and Social Stratification

theoretical frameworks for understanding the process associated with social class have been crafted by philosophers and social the...

Uncertain Reduction Communication Theory of Berger and Calabrese

In ten pages this theory that was applied to anxieties accompanying human interactions is examined in terms of its various element...

Health Care, Human Resource Training, and the Value of Marketing

In five pages this paper examines health care organizations' human resources and discusses the values of marketing and human resou...

Economic Practices, Theories, and Inflationary Tendencies

is necessary to adopt a combination of macro and micro approaches which have been proven to produce reasonably accurate data and m...