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The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

American Airlines' Marketing

to travelers. Rationale The long period of economic expansion enjoyed in the US throughout most of the decade of the 1990s ...

United Kingdom Toothpaste Market Segmentation

of segmentation. The market for oral hygiene was ? 601.5 million in 2002, toothpaste made up 56% of this figure (Euromonitor, 200...

Effective Communication and Theory

Many potential barrier exist, such as trying to communicate too much information that cannot be absorbed by the receiver, misjudgi...

Marketing Strategies For The Sonic PDA

such as mobile or cellular telephones and lap top computers, as well as being internet users. We may also want to target early ado...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Turner's Theory and the Use of Text in Film as Interactive Social Practice

the change - dwindling audience numbers, and the need to cope with more complex narrative structures, for instance - were the outw...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

New Classical Theory of Economics

thought which developed in the eighteenth and ninetieth centuries. The major thrust of this work is the way in which markets actua...

Lussier and Achua's Leadership Theories

it can be said. He could tell in a fifteen minute interview whether the potential hire was going to fit well with the team that wa...

Perceptions, Products, and Marketing

million compared to only $14.2 million in 1900 (Peiss, 1998). The increase in put down to an increase in the perception of cosme...

Film Marketing by Genre

the whole trilogy and uses a heavily layered story that involves high action sequences that are purely designed to attract those w...

Disabled Work Placements Using the Hierarchy of Needs Theory of Abraham Maslow

as true of the majority of employees, however it can be argued it will not be true of all (Baron, 1987)....

Aristotle's Rhetoric Theory and President Bush's September 20, 2001 Speech to Congress

are not connected by the bonds of being anything but themselves" (Babyak, 1995). His contention was that inasmuch as words were v...

Camelot UK's Lottery Marketing Plan

for example film merchandising may have a lifecycle as short as ninety days, whereas the motor vehicle has a life cycle that is mo...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Global Theory and the Cold War

enough tinder on the firebox to light a conflagration. During the early days of the war, American policy was focused on co...

New Employees and Group Theory

of socialized norms leads to the formation of a cognitive view where, as a member of a reference group, one has confidence that th...

Victorian Anthropological Theories Reproduced by the Apartheid of South Africa

formula which would ensure the future of the white minority into the next century (South Africas Apartheid Era and the Transition ...

Social Order Theory of Max Weber and Capitalism

has existed between those who clung to the traditional economic theory as a means by which to avoid having a minimum wage and thos...

Germany and Ice Cream Bars Marketing

While marketing a U.S.-made ice cream product in Germany is difficult, it isnt impossible. But before doing so, certain assumption...

Competition in the Greek Shipping Market

on a life of its own. Greece has long been a maritime nation. The industry was well established long before the current...

Global Market Entry

market is no longer a discretionary decision, any medium to large-size company who wants to retain market share and profit must en...

Theories and Patterns of World Migration: 1870-present

Williamson, 1994). While migration to America dominated, in the mid-1880s, there was also a significant flow of emigrants to Sout...

Realist Theory and 911 Terrorist Attacks

the very opposite of democracy which strives for peaceful relations - evidenced by an absence of war and tyranny (Democratic Peace...

Jungian Theories of the Collective Unconscious:

biographical sketch of Carl Jung which helps to illuminate the personal side to this controversial man. Many regarded him as an e...

Free Market and Monopolies

of the act is sometimes difficult. What Can Governments Do About Monopolies? In the governments camp is the Sherman Act in whic...

Theory and Practice of Hedging

different companies. 1.1 The Definition of Hedging The first stage is to define what it is we mean by hedging. This is a tool t...

Long Term Nurse's Reflections and the Formulation of a New Nursing Theory

that have affected my choice of working as a nurse. Of course many people have these factors in common within their personal valu...