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New Product Ideal Markets

this product, inasmuch as many different types of people call America their home, which means there are myriad directions for cons...

Application and Analysis of Film Theories of Signification, Representation, and Perception

throughout cinematic history, Jean Mitry (1907-1988) was perhaps the most comprehensive and objective. He examined cinema from al...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

Effective Leadership Cannot Necessarily Be Predicted by Leadership Theories

number of commonly shared characteristics that indicate a more heritable aptitude toward capable leadership. As the name im...

Marketing and Selling Through Mythic Imagery

markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of m...

Criminology and Labeling Theory

involves the notion that it is perhaps best not to do anything to minor offenders because labeling them criminals and punishing th...

Robert Duvall's Film The Apostle and Erich Fromm's Personality Theory

characterization of evangelical minister-turned-apostle illustrates the fundamentals of Fromms personality theory, and how it can ...

U.S. President and Democratic Theory

The second view is the "substantive" one, which "evaluates democracy on the basis of substance of government policies" (Janda, 200...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Comparative Analysis of 3 Psychological Theories

someone ... we are not saying that he or she is in a particular internal state or condition. Instead, we are characterizing the pe...

Service Added Based Differentiation Marketing Simulation III

Deming (1986) was adamant that the customer should occupy the final station on the assembly line, the position traditionally reser...

Families and the Nursing Theory of Dorothea Orem

of fulfilling desires of order. Orem also sees the family as a relational concept (Taylor, 2001, p. 7). It only exists because o...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

Physician Billing and Management Software Marketing Plan

occurring in the health care industry. The Product PhysicianOffice is the name of a customizable software product providing...

An Examination of The Theory of the Leisure Class

all, a class of people set higher, financially and socially, than others who must somehow struggle and work for a living. Veblen f...

Economic Theory of Democracy by Anthony Downs

In three pages the voting theory introductory text is analyzed. There are no other sources listed in the bibliography....

Capitalism's Rise and the Theories of Max Weber and Karl Marx

In seven pages this paper compares and contrasts the views of Weber and Marx regarding capitalism and its rise. Six sources are c...

Internet Small Business Marketing

In nine pages this paper considers Internet marketing of a small company and the benefits it offers. Nine sources are cited in th...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Contemporary Marketing Success

In fifteen pages ensuring success in marketing and changes over the years are examined. Six sources are listed in the bibliograph...

World Politics and Theory

the early Christian Church, as well as to the "more or less radical economic character of northern humanism" (Ames PG), as the pre...

College Bookstore Marketing Plan

Figure 5 Bar Charts illustrating Question 3 (including comments) 14 I. Introduction The college bookstore continues ...

Management and Applications of Motivational Theory

In six pages this research paper discusses how management can successfully encourage productive performance from employees through...

Centralization, Decentralization, and Theories of Public Administration

1990 and 2020 (Fogg PG). By the late 1970s, most of the so-called centralized providers of national infrastructure were besieged ...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

Linear Programming and the Uses of Queuing Theory

In five pages this paper discusses how queuing theory can be practically used and also considers its linear programming relationsh...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Singapore and the Marketing of Sneakers

In six pages this paper examines how to effectively market sneakers in the now mature Singapore economy. Five sources are cited i...