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Marketing in B2C and B2B Settings

and services are available at many outlets. Further, sales often are influenced by status or emotional attachment to an item. ...

Language Teaching Theories

or not "communicative competence" includes "grammatical competence" and that at least one critic suggests that it does, because ad...

Family Systems Theory

goes on to say that the nature of the family is its members being "connected emotionally" (Bowen Center for the Study of the Famil...

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry

modern high-tech facilities in the cars and the changing of the external appearance of the hotel so that it becomes a unique and a...

Basic Ethical Theories

is required is that the person adhere to their principles (Rainbow, 2002). While that is admirable, it can also be misleading. Per...

Formulating an ESL Theory

between grammatical and communicative approaches to second-language teaching. Grammatical approaches refer to instructional method...

Gateway's Distribution and Marketing

That approach could have worked well enough had the end users been agreeable, but they were not. Dell and HP sold many PCs in adv...

E-Marketing Strategies for a Computer Company

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

Lovelocks Matrices and Marketing Services

an experience rather than something which can be felt and touched. The Hotel starts to be a service and service only, but tangible...

Evaluating the Theory of Karl Popper

point. Is it possible to make a sharp distinction between science and non-science? What is Poppers way of demarcating scientific ...

Middle East, Africa, and Democratic Peace Theory

stable world, one with less aggression between countries and the more democracies there are in the world, the more peaceful the wo...

Potential Market Evaluation

demand, however this will also be at a more mature stage of the lifecycle of the products. As such this with this strategy there m...

Orem's Self Care Theory Application

overall, there is nonetheless a reduced life expectancy by as much as one-third, with increased chances of blindness, kidney disea...

Marketing Plans and the Incorporation of eMarketing

it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

International Coffee Market Crisis

the industry in perfect competition. Figure 1. Industry in Perfect Competition The...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Market Indicators Compared

base year (1985=100). Index results are based on monthly surveys of a sample of 5,000 U.S. households that Conference Board resea...

Old Spice and Men's Toiletries' Marketing

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...

Economic Theories of John Maynard Keynes

accept lower wages during times of decline, and quit their jobs (1939). This jeopardizes the beautifully constructed, but admitte...

Overview of Symbolic Interactionist Theory

of the basic texts of the theory. Herbert Blumer (1900-1987) however, a student of Meads continued Meads studies after Mead had di...

Medieval Political Theory and John of Salisbury

implied threat to John of Salisbury as well. To oppose the power of the king in any fashion could be very dangerous. Nevertheless,...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Harry Potter Film Marketing

The books all remained accurate translations, but the marketing in terms of covers were highly customised to each market. The imag...

Community Bank Marketing

strengths weaknesses. Banking is a necessary service for the ability to undertake any financial transaction. Banking is traditiona...

McDonald's and a Behavioral Theory Application

scientific management so that it can be applied to McDonalds. Scientific management is a form of organisational management that se...

Overview of Cultivation Theory

"The cultivation theory got its start with the cultivation hypothesis, created by George Gerbner, which states attempts to underst...

Dr. Murray Bowen's Family Systems Therapy Theory and Pat Conroy's The Prince of Tides

to as nuclear family emotional systems. According to this concept, the family acts as a "unitary whole," which is affected by two...

Turn of the Month Stock Market Downturns and Its Reasons

subject of many studies, if it is not a self fulfilling prophesy, then other reasons need to be sought out. Many of these reasons ...

Resource Need and Marketing

allow transportation and also to support the construction. This will also include not only the presence of resources such as elect...