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Effective Leadership Cannot Necessarily Be Predicted by Leadership Theories

number of commonly shared characteristics that indicate a more heritable aptitude toward capable leadership. As the name im...

Marketing and Selling Through Mythic Imagery

markets to "buy" a product, a concept, a political ideal, or a value system. In todays world, the mass media uses the tools of m...

Interactivity and Marketing Strategies

the customer. The focus is on what the customer want in the way of activities and products. Customer focus can be either customer...

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

Young Mothers and the Marketing of Pharmacy Services

support. Most of the time she enjoys her children and takes life in stride, but it is difficult when one or both is sick....

Currency Markets and the Foreign Exchange

help "stabilize the value of their money" (Schnarr, 2004). "By pegging it to a more stable currency ... a country can stop their ...

Turkey's Market Failure

When looking at market failure four main potential causes have been identified, these are market power abuse, the influence of ext...

Theories of Carl Jung and Dream Interpretation

as I would get closer and closer to the foundation of my home, it was darker and sparser. I felt a sense of suffocation and loneli...

Case Analysis of the Human Caring Theory of Jean Watson

on her buttocks. However, Marys depression has subsided somewhat and now she is accepting help. The ulcers are being treated and...

Student Case Study Analysis of H2 Marketing

this information to come from the case study, the target market decision that GM made in looking at different markets for the H2, ...

Nursing Theory and Self Agency

is defined as the needs of that individual to meet "Universal self-care requisites associated with life processes and maintenance ...

2 Types of Market Structures

scale" is the term used to describe the phenomenon by which individual units of anything become cheaper as more units are manufact...

Theory and Nursing

discipline of nursing (Wilkerson, 1998). Examination of nursing theory shows that, on a fundamental level, nursing theories provid...

Market Structure and Effective Uses

Sundem and Stratton, 2002). It is unlikely that a product in the maturity or decline phase of the product life cycle will sell at...

Classical Organization Theory and Scientific Management, and the Principles of Standardization, Efficiency, and Rationality

put management in control, designing, using scientifically measured studies these, the most efficient work methods and then organi...

Marketing Success of Gucci

of Gucci the product is that of fashion, deigns have to be attractive to the target market in order for any long term success t be...

Cyber Cafe 'Coffee Connection' Marketing Plan

embrace diversity as a main stay of our business. Coffee Connection will pursue and achieve the highest standards of excellent to...

Marketing of Diet Pepsi from 1995 to 2005

would impact the way in which the brand would be perceived or sold or impact on competing products. Brownie (1994) argues that thi...

Community Health and the Nursing Care Theory of Jean Watson

and continues to do so, over the past two decades, as it was first published in 1979 (Falk-Rafael, 2000). In formulating her theor...

Issues of Service Quality and the Marketing of Transportation Services

the transportation into a product that is wanted rather than bought on price (Hooley et al, 2003). This will mean having the right...

Theories and Measurement of Service Quality

can be considered in the examination of quality. One tool that is often associated with quality, but in the manufacturing industri...

Women, Minority Women, and Charles Darwin's Theory of Evolution

weak are all gone)" (Darwin, 1968, pp. 116, 129; Christian, 2003). Herbert Spencer coined the phrase "survival of the fittest" to ...

Websites and Marketing

The competitive advantage of the site is not immediately apparent, as the site looks easy to use. In looking at some sections ther...

Personality Change Concept and Personality Theories

different individuals through their traits. Also, trait theories do not leave a great deal in regards to the idea of personality c...

Substance Abuse and Emile Durkheim's Social Theories

a biological entity" (Coser, 1977, p. 129). These factors which are external to the individual outlast individuals who die over ti...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

Bilingual and Cultural Education Related to Critical Theory

the collective and tries to provide an understanding of how current social conditions have come about them, and how they interact ...

Typology Theories and Studies on Tourism Motivation

also inclusive environments (Lew, 1987). The nature human interface also has separate subdivisions, such as the observational site...