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Theories and Measurement of Service Quality

can be considered in the examination of quality. One tool that is often associated with quality, but in the manufacturing industri...

Women, Minority Women, and Charles Darwin's Theory of Evolution

weak are all gone)" (Darwin, 1968, pp. 116, 129; Christian, 2003). Herbert Spencer coined the phrase "survival of the fittest" to ...

Websites and Marketing

The competitive advantage of the site is not immediately apparent, as the site looks easy to use. In looking at some sections ther...

Personality Change Concept and Personality Theories

different individuals through their traits. Also, trait theories do not leave a great deal in regards to the idea of personality c...

Substance Abuse and Emile Durkheim's Social Theories

a biological entity" (Coser, 1977, p. 129). These factors which are external to the individual outlast individuals who die over ti...

North Korea and Theories of Neoliberalism and Neorealism

(Martinez and Garcia, 2000). However, these same politicians frequently vote in favor of economic liberalism, including neoliberal...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Theories of Interpersonal Communication

As mentioned before, the study of interpersonal communication has yielded many theories. We will discuss them as follows....

Marketing and the 1990s' Banking Industry

and along with them are different levels of service. Much of the change that occurred, to make it all possible, really began duri...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Communication Accommodation Theory and Flirting

for many species, courting behavior of humans has not received extensive study from an ethological standpoint. Yet there are clear...

Theories on the Reasons Behind the Longevity of the Vietnam War

lost, there were many who were idealistic, who thought themselves to be freedom fighters and who fought for freedom. It was a pie...

Middle East and Mobile Phone Companies' Target Marketing

received by other base stations or passed on to the traditional network meant that the telephones provided a useful service not re...

Psychoanalytic Theory and Marxism

dreamed. At the same time, there is much opposition. Dominant trends in feminism and postmodernism for example categorically rejec...

Justice Theory of Plato

a humans body. It sought to find pleasure and to find sustenance. "These appetites should not be allowed, to enslave the other ele...

Nursing Theory and Self Agency

is defined as the needs of that individual to meet "Universal self-care requisites associated with life processes and maintenance ...

2 Types of Market Structures

scale" is the term used to describe the phenomenon by which individual units of anything become cheaper as more units are manufact...

Theory and Nursing

discipline of nursing (Wilkerson, 1998). Examination of nursing theory shows that, on a fundamental level, nursing theories provid...

Market Structure and Effective Uses

Sundem and Stratton, 2002). It is unlikely that a product in the maturity or decline phase of the product life cycle will sell at...

Strategic Marketing and Tony Roma

steaks (Tony Romas, 2003). One weekend during the 1970s, Tony Roma and his chef, David Smith, decided to try an experiment - they ...

Voluntary Group Marketing

profiles together. The importance of this variable means it should be present at the beginning, but will not be used until the ana...

Bilingual and Cultural Education Related to Critical Theory

the collective and tries to provide an understanding of how current social conditions have come about them, and how they interact ...

Typology Theories and Studies on Tourism Motivation

also inclusive environments (Lew, 1987). The nature human interface also has separate subdivisions, such as the observational site...

Competition Measured by Market Concentration

company is below 1 and as such is an essential service, therefore there is a large amount of power with the supplier and as such t...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

Marketing Analysis of Employment Sector Websites

this investigation, Monster and Hotjobs will be discussed along with two more localized companies that post limited employment opp...

Nike's Internet Initiative, E-Nike and E-Marketing Strategies

Nike." Beyond Michael and Tiger Two of the sports worlds biggest superstars, Michael Jordan and Tiger Woods, are tied to Nike thr...

Theories of John Maynard Keynes

extreme, if it were to expand quickly, inflation would occur (1995). Today, many conservatives support the monetarist view while ...

SIDS Causes and Theories

Worldwide, SIDS occurs in 1.5 infants out of 1,000 live births (Merck Manual of Diagnosis and Therapy, 2003). The incidence of SID...

Marketing Communications and Semiotics

consumer behaviour and there probably isnt a single market research supplier or client who doesnt know of its existence. On the ot...