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Essays 61 - 90

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Mortgage Market Failure

that the current mortgage industry problems may have in extension, specifically in terms of housing prices. Market correction of ...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Developing Management Benefits

of dependency combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of ...

Learning Theories of Piaget and Miller

This paper provides a comparison of the learning theories put forth by Piaget and Miller. The author discusses Piaget's Developme...

Dividend Policies and the Interpretation of Dividend Signaling

the firms performance (Lintner, 1956, p98). The basic hypothesis, based in research with a sample of 28 firms and interviews with ...

Theories on Personal and Group Development

A leader is one who can effectively bring opposing views into submission to his own while still recognizing and honoring differenc...

Isaac Case Study on Career Decision Making

in intellectual environments, especially theoretical ones. This personality often prefers to work alone. The artistic component re...

Criminal Justice II

ended at the boundaries of the Catholic church which was barely recognized by Anglicans. Not until the mid-18th century was...

Different Views on Chaos Theory

7 pages and 7 sources. This paper provides an overview of the basic elements of chaos theory and relates them to views of their a...

Modern Developments within Organizational Theory

are significant limitations, and the most common approaches appear to be building on existing theories in order to better than, as...

Systems Theory and Systemic Family Therapy

child id the individual that is displaying the problematic behaviour the systematic family therapy approach sees this as part of t...

Intelligence and Critical Thinking

its female counterpart; while this mentality has been somewhat reversed in certain global communities, it still takes precedent in...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

Retaining Competitiveness through the Use of Marketing Operations

be seen as an approach that will help to increase efficiency in a marketing context this means maintaining and increasing the leve...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Concept of Sustainable Development

The sustainable development concept is compared with other models of development in a paper consisting of 12 pages....

Paradigms of Radical Humanism and Radical Structuralism

In ten pages these radical paradigms are defined, compared, and then considered within the context of the market view, Theory X an...

In Support of Additional Financing for International Development

9/11, democracy has been curtailed in order to increase security. Security concerns aside, there are questions surrounding the ef...

IT Industry Questions

useful tool for the understanding of the value of outsourcing. These different activities are also linked by the same support ac...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Early Language Acquisition

Cognitive development is about information processing, reasoning, intelligence, memory, and language development. It is about the ...