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Essays 181 - 210

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Art Gallery Marketing

when on holiday, such as the to Louvre in Paris, or may visit mainstream exhibitions that receive publicity. They are not well ver...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Financial Analysis of the Dubai Development Company

asset turnover is calculated by taking the sales and dividing them by the fixed assets, as this firm has no fixed assets this is n...

'Flanking in a Price War' Summarized

must be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this m...

Definition and Explanation of Economic Concepts

on the decisions and behaviour of those acting in the market. Segmented market A segmented market is as it sounds, the market is...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

Issues in Systems Development

may be managed and the actual management of the project through to the design. Each of these can be considered with the various el...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

X- AND Y-THEORY AND LOGISTICS

empowerment and the taking of responsibility. Though it might seem as though these two are at the opposite end of the spectrum, le...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Economists Thomas Malthus, David Ricardo, and Adam Smith

laissez faire held sway. In short, Smiths thought was that if the market and economy were basically left alone, that theyd functio...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...