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Essays 91 - 120

Strategic Analysis of Delta Airlines

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

Global Marketing and Ethical Issues

This research paper consists of seven pages and considers global product marketing and the ethical considerations involved in such...

The Utilization of Four Ethical Theories

We all make ethical decisions every day but there are there are times when we are challenged with an ethical dilemma. In business,...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Delectables Corp Case

This essay is about a company in the peanut food industry. The essay responds to a number of ethical issues regarding the case. In...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Ethics and Vehicle Recalls of the Future

of the new line to pay for the work they will have to do on the recalls. AND, they are banking on the laziness of the average Amer...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

APA Code of Conduct

attitudes towards himself when others find out. Still, it is essential that the field is perceived as ethical. Students need to be...

Demand for Cigarettes and the Impact of Taxation

of tobacco usage and the tobacco industry has changed dramatically. While cigarettes were once an ubiquitous part of American "hig...

Ethics Issues of the Caltex Plant in South Africa

become complex, as the firm has a duty to the shareholders to undertake business to create profit, potential losses and lost oppor...

Dakota and Uptown Brands of R.J. Reynolds and Ethics

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

Ethical, Legal Issues and Registered Nurses

Outlook Handbook, which is published by the U.S. Department of Labors Bureau of Labor Statistics (BLS), registered nurses (RNs), a...

Global Tobacco Use

higher for smokers when compared to people who have never smoked (Reibel 643). Globally, oral cancer is the eighth most common dia...

Christian Business Ethics/Harmful Products

be learned about business as a Christian calling from the Bible" (Roels 357). The first point that Roels is that business, like ...

Professional Ethics: Nursing Inmates

all aspects of professional nursing and a nurses obligation to patients to provide ethical and professional quality care. The firs...

Teacher Strikes: Ethical Issues Faced by Teachers

This 3 page paper gives an overview of ethical issues faced by teachers. This paper includes how these ethical issues relate to te...