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Essays 301 - 330

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Comparison of Customer Service Standards at GE and AOL

good customer services is not this simple, there are also many strongly systems in place that have received a high level of invest...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Harvard Case Study of BMG Entertainment

Record companies relied on radio stations to give their products airplay so potential consumers could hear them and then purchase ...

Leadership and Harrah's

only one of many contributions that the company has made to society. In 2002, Harrahs would acquire JCC Holding Company ("Harrahs ...

Crossover Development and George Lucas' 'Star Wars'

past twenty years, the benefit of which was first truly realized with the likes of teen idol lunch boxes; since the advent of the ...

Chinese Farmer, Software Engineer, African Parent in 30 years

stores or to be involved in any kind of entertainment. Their worry will be the same as it is today-how to put enough food on the t...

Discussing Modern Entertainment and its Utopian Possibilities

that are easily overcome (Carey, 2000). This is a reflection of their inventive mind where it is the message and not the mechanics...

London Ambulance Service's Project Management Failure

though success factors. Four main areas are considered for the classifications of success factors, these are the factors that a...

Overview of Music Videos

as we know them today really got started with the launch of MTV (Music video, 2005). A brief timeline of the development of the m...

Entertainment Public Health Education

This research paper pertains to entertainment education in public health education campaigns. This terms refer to public health me...

The Future of Music and Entertainment Industries

This 5 page paper gives an explanation of the future of the entertainment and music industry. This paper includes the writers pers...

Business World and Changing Technology

In five pages this pape discusses technology and how it has changes corporate America with references made to entertainment, retai...

Entertainment Tourism and Socioeconomic Structural Space

see. A type of tourism, according to Rothmans 1998 book Devils Bargains: Tourism in the Twentieth Century American West, literall...

Overview of Harrah's

In twenty pages Harrah's Entertainment Inc. is analyzed in a determination of what its future direction might be and includes BCG ...

Analysis of the Film Rosetta

indeed, that is what the film is about. In some ways the work is reminiscent of the black comedy Muriels Wedding. The intense lo...

Medical Services' Supply and Demand

In six pages physicians and medical services are examined in terms of their classification as inelastic products and the effects o...