YOU WERE LOOKING FOR :Marketing and Brand Management at JetBlue
Essays 811 - 840
This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...
In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...
In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...
a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...
In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...
part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...
Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...
automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...
Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...
company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...
chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...
says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...
each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...
homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...
the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...
the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...
in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...
to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...
of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...
both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...
not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...
all fire breathing radicals like Samuel Adams (Review of Brands, "The First American, 2004). And...
event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...
realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...
the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...
companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...