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Essays 751 - 780

Protectionism in Japan

Japan's protectionist practices under the Meiji government have come under attack from the west, as a more open market for importe...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Cars and Gender Differences

In five pages this paper examines the gender differences regarding the purchase and uses of automobiles with market segmentation a...

Marketing Strategies For The Disposable Camera

This paper analyzes the marketing strategies used by a fictitious camera company, ABC Cameras. The author also provides an advert...

Financial Instrument Known as Reinsurance

In thirteen pages this paper discusses the financial uses of the reinsurance industry in a consideration of how capital markets an...

An Examination of the 1980 Article '"Markets, Bureaucracies and Clans' by William Ouchi

the organizations role as of 1980, Ouchi (1980) defines the organization as "any stable pattern of transactions between individual...

CUSTOMER SERVICE INDICATIONS IN A SERVICE-ORIENTED BUSINESS

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

Dell Case Study

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

Exchange Rate Management

band" * "Crawling peg" * "Rates within crawling bands" * "Managed float with no pre-announced exchange rate path" * "Independently...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Consumer Behavior and Analysis; Greetings Cards

that is used to explain many motivations, in different situation is that of Maslows hierarchy of needs. The idea model can be perc...

Beer in China; Assessing the Market

Analysis1 and considering entry methods. 2. China; PEST 2.1 Political Influences Commerce in China has a long history, bu...

Debt ratios at Lockheed Martin

Ratio 10.67155 3.728796 6.942757 Therefore, the debt to equity ratio is 10.67:1, the short term, debt to equity ratio is 3.73:1 a...

Strategies and Performance of Caterpillar Inc.

of loans to help dealers sell their equipment as well as insurance and other related services. This support initial sales and ongo...

Analysis of Starbucks

high level of advertising though different media. Television advertisements are supported with billboards, printed media as well a...

Software of Excellence International Case Study

of creating value are also drivers to the use of the software that SOEI provide, Social changes have impacted ion the way dental...

4Ps Marketing Mix at Nike

has its own stores in some regions, they can control their distribution costs, which gives the company more power in pricing their...

Comparing APT and CAPM

if a singe company is invested in then there will be a specific risk; it is this specific risk for which the market will not provi...

SOFTWARE AND MARKET INTELLIGENCE

interesting copy. The reason why software offered by Intelliseek (such as InvisibleWeb.com) is so important is because it ...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

How to Use AdWords

with a list of keywords, to the engine" (What is pay per click advertising?, 2009). They also tell the search engine how much mone...

Hurricane Outward Bound School Marketing

years later. 2.1 Current Market and Marketing The school operates in the outward bound market. Set up as a non profit making org...

Popular Media and Journal Articles Compared

We would therefore expect to see a basic similarity of content between the two articles, but considerable differences in the way t...

Marketing Difficulties Faced by Abercrombie & Fitch

that market truly wanted from a clothing store. 1b. What generational strategy are they using based on Gob?s text?...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Cultural Influences in the Purchase Decision

subcultures with these cultures, where there may be influences that impact on the way marketing is perceived and received that wil...

Issues in International Marketing

use the internet to gather information and assess different potential destinations and travel providers. The search and the decisi...