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Essays 151 - 180

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

The Bluest Eye & The Color Purple

that what is white is beautiful, lovable and normal, while black facial features, skin color and everything else associated with b...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Wal-Mart's Use of Information Technology

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

4 Ps and New Product

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

A Marketing Campaign Assessment

unlikely to be able to run a country effectively. This is then supported wit the careful leaking of news stories and also unexpect...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...