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Essays 31 - 60

Approaches to Communication for Firms with Bad News

is chosen. Each may be considered individually. Over the years a number of companies have had to pursue a strategy allowing...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

Marketing and Communication

In ten pages marketing and the concept of communication are examined in an example of the Mercedes Benz ML model automobile, five ...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Importance of Health Care Communication

to adopt healthy living habits (Schiavo, 2007). The CDC (Centers for Disease Control and Prevention) says health communication is ...

Explanations of Communication in Organizations

tend to become friends, thus, forming a social bond (Prell et al., 2010). Over time, these folks will influence each others opini...

The Communication Process

complex levels in the communication process. For practical purposes, we might say that communication is achieved when a message is...

Communication in Organizations

The control and approach to the formal communication will also impact on the culture and the way informal communication take place...

Communication; Groups And Teams, Negotiation, Decision Making And Performance Measurement

way interaction takes place and how others perceive each other and feel about the interaction. When considering communication in...

Communication and Leadership

to and with a group are the most essential in both unilateral and bilateral modes. Communication may also be formal or informal as...

Construction Work and Communication Issues

In eight pages this research paper considers communication issues of opening worksite channels of communication and communication ...

Communication and the Construction Industry in Saudi Arabia; Literature Review

organizational culture and other potential environmental factors all of which can have small, or potentially large influences the ...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

New Hair Gel Marketing

users can only to use a range of products based on their hair colour and need to accept that they are likely to have the colour fo...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Successful Integrated Marketing Communications of Daewoo

on television marketing was the main form of communication (Campaign, 1997). Television takes a large budget and needs ongoing exp...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

HAIR & NAIL SALON AND MARKETING

be hired to provide a wider range of services and styles for the customers (Market Research, 2009). But just catering to women mea...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...