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Essays 331 - 360

Asia's WLAN and 3G Communications Markets

as Japan being an early adopter for new technology, and many other countries still lagging behind. Third generations teleph...

Leadership, Strategy, Foreign Markets, and SBC Communications

traffic, say - at a big discount" (Mehta, 2003, p. 151). In addition, each state got to set limits to how much the Bell companies ...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Data Presentation and Methods of Statistical Evaluation

changes resulting from the training program (Kirkpatrick, 1998). Measuring results, which helps researchers actually deter...

Greece's 3G Telecommunications

this fro the perspective of Greece, where the third generation technology has only gone live in January of 2004, we can see a patt...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Failure of the American Family as a Sociological Model

In six pages this paper discusses the various issues that have undermined the American nuclear family as a failed sociological mod...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

'Mr. Calvesina Goes Home' Creative Writing Model

In four pages a character study featuring mostly dialogue is the focus of this creative writing model sample....

Example of a Medical Patient Case Study

In six pages this medical student intern psychiatry case model format includes history of the illness, mental state, and other per...

Benchmarketing; Coca Cola and Pepsi

since. The results were used in the media in different countries as well as road shows where the taste challenge would be held. Al...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

ORGANIZATIONAL THEORY AND MANAGEMENT

In recent decades, organizational theory has become a booming business, with researchers and writers postulating all kinds of reas...

MENTAL PROCESS PAPER

this is the ubiquitous "sticky note." We see these everywhere, and theyve become an important part of paperwork. But the original ...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...