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an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

of transmitter influencing the receiver (Jablin 1979). When considering these models it is also worth remembering that communicati...

of resistance may create a difficult situation, reducing the level of attractiveness of the share to potential shareholders. There...

a far different industry than it was only a decade ago. Changes were apparent even then, but few understood the breadth of change...

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

have evolved over the past several decades. The concept of the "dyadic exchange" is best explained in the simplistic terms of one-...

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio...

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

As a result, the "influencers" in this case are the target market members. A lot of product endorsements take place during play da...

first glance this may not appear to offer many advantages, the central and eastern European car market is performing badly at the ...

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

It is argued by Porter that is a firm seeks to occupy more than one position within the market that there will be consumer confusi...

band" * "Crawling peg" * "Rates within crawling bands" * "Managed float with no pre-announced exchange rate path" * "Independently...

of supply, in other words, how many months it will take to work through the current supply of homes. This is a statistic that has ...

In five pages this paper discusses market development, present demand, and future changes as each impacts IT consulting. Four sou...

In six pages the UK multiplex cinema development is considered and includes supply and demand mismatches, incorrect market reading...